A friend recently blogged on Ameen Sayani. When I read this post, my trail of thoughts travelled to Binaca Geetmala, the most popular radio show in Indian history.
Then I remembered listening to radio stations at night because my mom was a big fan of music and songs. She primarily listened to old Malayalam songs but once in a while listened to Hindi songs as well.
I remember Ravi Mama coming home one evening, during those chawlwallah days, with new toothpastes that were out in the market then: Binaca and Cibaca. Light blue toothpastes. For the first time, I brushed my teeth with toothpastes that came in a color other than white!
A little boy back then, I had no idea about market wars. Binaca and Cibaca had threatened Colgate’s leadership and monopoly in the market back then. Now, we see Binaca and Cibaca written on cheap plastic toothbrushes that come free with Dabur Red toothpaste.
Such is life.
1 comment:
And Colgate survived....and how!! Such is life! :D
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